Areas we cover
Selling Land in Kent
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Kent is really two planning markets. The west sits in the Metropolitan Green Belt and has some of the weakest housing delivery in England. Much of mid and east Kent has been held back by nutrient rules that protect the Stodmarsh wetlands. This page explains what that means for land in each part of the county.
- We pay for the planning, at our own cost and risk
- Your price is agreed up front, in writing
- If planning is refused, you keep your land and owe nothing
In short
We buy land with development potential across Kent and welcome land of every kind in all thirteen of its council areas: fields and paddocks, inherited land, old yards and larger holdings.
Eleven of Kent's thirteen councils are short of the five years of housing land national policy expects, and seven built fewer than 75% of the homes they needed in the government's latest count. In those council areas, national policy counts that as evidence that more homes are needed, so a well placed field next to a town or village can make a case outside the local plan, weighed with everything else. Elsewhere the local plan is the surest route. Land in the Green Belt faces stricter national tests. The table below shows each council.
We look for 2 acres or more next to, or well related to, a town or village, with a road frontage or a way to get one.
The next step is a free, confidential desktop review. We tell you which route, if any, suits your land, with no obligation.
Selling Land in Kent, Council by Council
The table shows each council's result in the government's Housing Delivery Test 2025, its latest five-year land supply and where its local plan stands.
Just over the county line: Rother (East Sussex), Tandridge (Surrey) and Wealden (East Sussex).
Sources: Housing Delivery Test: 2025 measurement, MHCLG, published 17 August 2026; Local plans: monitoring progress, Planning Inspectorate, August 2026, with later milestones we have checked on council and government websites marked "Checked". Five-year land supply figures come from each council's own latest statement, or the latest figure tested at appeal, linked in each row. A Housing Delivery Test result below 75%, or a supply short of five years, counts as evidence of unmet housing need under policy S5 of the NPPF. Local plans move quickly, so always check the council's own website for the latest position.
West Kent: Sevenoaks, Tonbridge and Malling and Tunbridge Wells
Sevenoaks delivered 25% of its requirement, its core strategy dates from 2011, and it published a new plan in July 2026. Tonbridge and Malling, covering Tonbridge, Kings Hill and West Malling, is at 63% and relies on a core strategy from 2007, the oldest in the county. A ministerial direction of 4 September 2026 requires it to submit a new plan by 31 December 2026. Both are treated as having unmet housing need under policy S5 of the NPPF, but with so much Green Belt, grey belt policy does most of the work. Tunbridge Wells adopted a new plan in December 2025 and delivered 93% of its need, but its September 2026 statement puts its supply at 4.7 years at 1 April 2026, short of five years. The High Weald is the main constraint, and the call for sites for its plan review has been extended to 26 October 2026.
North Kent: Dartford, Gravesham and Medway
Dartford adopted its plan in 2024, is delivering close to its requirement and puts its supply at 5.84 years. It includes much of Ebbsfleet Garden City, which straddles Dartford and Gravesham. Gravesham is at 61% on a plan from 2014 and published its new plan in April 2026. Medway is the biggest single requirement in Kent at 5,000 homes over three years and delivered 60% of it. It has no recent adopted strategic plan in the monitoring data, and its new plan was submitted for examination in December 2025.
Mid Kent: Maidstone, Swale and Ashford
Maidstone adopted its current plan in 2024 and is at 93%, just short of the level that needs no action. Even so, its supply was recorded at 4.5 years at the Minton House appeal in Staplehurst in August 2026. Swale, which covers Sittingbourne, Faversham and the Isle of Sheppey, is at 70% on a 2017 plan. Ashford sits at 75%, which adds a 20% buffer without making unmet need automatic, and its August 2026 update finds 3.16 years at 1 April 2026. Ashford has grown quickly for decades and has fast HS1 trains from Ashford International. All three councils have land in the Stodmarsh catchment.
East Kent: Canterbury, Thanet, Dover and Folkestone and Hythe
Canterbury is at 79% on a 2017 plan and published its new plan in March 2026. Thanet, covering Margate, Ramsgate and Broadstairs, is at 70% despite a plan adopted in 2020. Dover is the only east Kent council above 100%, with a plan adopted in 2024 and a supply the council puts at 5.8 years. Folkestone and Hythe is at 57%. The district includes Otterpool Park, a large planned new town that the council has been working on with Homes England, and a wide area of Romney Marsh where flood risk shapes almost every site.
The Land We Buy in Kent
- Fields of 2 acres or more next to a town or a larger village.
- Land that fronts a road, or can reach one by a clear route.
- Sites mostly in Flood Zone 1.
- Former yards, nurseries, depots and other previously developed land, including in the Green Belt.
- Land within walking distance of a station with a good service, including on HS1.
- Holdings of at least 20 acres on the edge of the Medway towns, Ashford, Maidstone, Canterbury or Sittingbourne.
If your land is in the Kent Downs, the High Weald or the Stodmarsh catchment, it is not ruled out, but the bar is higher or the costs are greater. We will tell you plainly in our review.
Is Your Land in Kent a Good Fit?
You do not need to know the planning rules to sell land for development in Kent. These are the things that make a site a strong candidate:
- It sits next to, or is well related to, an existing town or village.
- A safe access onto a public road is possible, even if it needs work.
- Most of the land is outside the highest flood risk zone.
- It is not covered by a strong designation such as a Site of Special Scientific Interest.
- It is about 2 acres or more, or part of a larger holding.
- Everyone who owns it is willing to consider one clear, agreed price.
If your land does not tick every box, ask anyway. Many of the sites we take on have a problem to solve, whether that is access, drainage, a tenancy or an awkward boundary, and solving those problems is our job.
Ways to Sell Your Land in Kent
There are three common ways to sell land with development potential in Kent. They suit different owners, and the right one depends on whether your land needs planning permission before it is worth more.
- An outright sale. You sell the land as it stands today, privately or at auction. The price is what a buyer will pay for it without planning permission, and the buyer takes on everything that follows.
- A conditional contract. You agree a sale now, but it only completes if planning permission is granted. Until then you keep the land, and the agreement sets out who applies for permission and who pays.
- An option agreement, the route we use. We agree your price at the start, in writing, set above what your land is worth today. We then pay for and run all of the planning work, at our own cost and risk. If permission is granted, we complete the purchase and you receive the agreed price on completion. If it is not, you keep your land and owe nothing.
For land that needs planning permission before it is worth more, an option means you know your price before any work starts and never spend a penny on planning. The ways to sell land for development, compared sets out each route in full.
Selling Land in Kent: From First Call to Completion
Selling land for development under an option agreement follows the same steps wherever your land is.
- A first conversation. You call us or send the form on this page. We need only your postcode, your name and a phone number or email.
- A free desktop review. Within a few days we look at your land, the planning position in Kent and the routes open to it, and tell you plainly whether it suits us. The review is free and confidential, with no obligation.
- Heads of terms and the option agreement. If it suits, we agree a price with you in writing, then the option agreement itself. We contribute to your solicitor's and land agent's fees, so it costs you nothing to get it done properly.
- The planning work, at our cost. We pay for the surveys, the design, the planning application and any appeal. You carry on farming, grazing or letting the land as you do now.
- Completion. If planning permission is granted, we complete the purchase and you receive the agreed price on completion. If it is not, you keep your land and owe nothing.
How selling land for development works, step by step gives the detail of each stage and how long it usually takes.
The planning detail in full
Kent's Two Planning Markets, and What They Mean When You Sell Land
Kent has twelve district councils and Medway Council, which is a unitary authority covering Rochester, Chatham, Gillingham, Strood and the Hoo Peninsula. Kent County Council looks after roads, schools and minerals. Housing applications are decided by the districts and Medway, each with its own local plan.
- Seven councils are below 75%. Sevenoaks, Tonbridge and Malling, Gravesham, Medway, Swale, Thanet and Folkestone and Hythe all delivered fewer than three quarters of the homes they needed.
- Most are short of five years of land. Only Dartford and Dover currently show five years of housing land. Supply is a separate test from delivery, so councils that pass one can fail the other.
- The Green Belt covers the west. The Metropolitan Green Belt takes in almost all of Sevenoaks district, which the council puts at 93%, and large parts of Dartford, Gravesham and Tonbridge and Malling.
- Two National Landscapes. The Kent Downs follow the chalk from the Surrey border to the White Cliffs of Dover. The High Weald covers the south west of the county around Tunbridge Wells and Cranbrook.
- Nutrient neutrality in the Stour catchment. New homes in parts of Ashford, Canterbury, Folkestone and Hythe, Maidstone and Swale must show they will not add nutrient pollution to the Stodmarsh wetlands.
- Reorganisation is on hold. On 16 July 2026 ministers decided to replace Kent County Council, Medway and the twelve districts with four unitary councils, but on 7 September 2026 the government paused that decision for a review. The May 2027 elections will use the existing councils, which still decide applications, and adopted local plans stay in force.
For owners selling land in Swale, Thanet or Folkestone and Hythe, where there is no Green Belt and delivery is below 75%, that combination gives a well placed field a clearer route than in most of the county.
What Shapes a Sale of Land in Kent, From the Green Belt to Stodmarsh
Green Belt Across Most of West Kent
The Green Belt around London covers most of the west of the county. Sevenoaks District Council says 93% of its district is Green Belt, the second highest proportion in the country. Since December 2024, land that does not strongly contribute to Green Belt purposes can be treated as grey belt. In west Kent that often means former yards, nurseries and fields hemmed in by roads or homes. Housing on grey belt also has to pass a need test, which a council usually meets with less than five years of land or a delivery score under 75%. Sevenoaks, Tonbridge and Malling, Gravesham and Tunbridge Wells can show that; Dartford currently cannot. The Golden Rules on affordable housing, infrastructure and green space then apply to larger schemes. Our grey belt guide sets out the test.
Kent Downs and High Weald
The Kent Downs run in a long arc along the North Downs, above Sevenoaks, Maidstone, Ashford and Folkestone, and out to the coast at Dover. The High Weald covers the wooded, hilly country in the south west. Major development inside either is only allowed in exceptional circumstances. Towns such as Sevenoaks, Maidstone and Folkestone sit right against the Kent Downs, so the effect on the setting of the landscape is often the main issue on their edges.
Stodmarsh and Nutrient Neutrality
The Stodmarsh lakes east of Canterbury are protected for their wetland wildlife, which is threatened by phosphate and nitrate pollution from the River Stour catchment. New homes in the affected parts of the five councils must show they are nutrient neutral before permission is granted. Kent County Council says more than 7,000 homes have been delayed. Nutrient credits can now be bought from several providers, and in July 2026 the county council launched a £9.8 million fund for wetlands and treatment works that will create more credits. For landowners this is a cost and timing issue, not a reason to give up on a site.
Flood Risk and the Coast
The Thames estuary, the Medway, the Stour and the Darent all carry flood risk, and Romney Marsh, Sheppey and parts of the north Kent coast are low lying. Land in Flood Zones 2 and 3 faces the sequential test. A site with a wet corner can still work if the homes sit on the drier part. How this is assessed is covered in our guide to flood risk.
Roads and Rail
The M2, M20, M25 and A2 carry most of the county's traffic, and HS1 gives Ebbsfleet, Ashford, Canterbury and Folkestone fast trains to London. The Lower Thames Crossing east of Gravesend received development consent in 2025. Junction capacity is often tested closely, so safe access matters.
Each of these adds evidence and cost to a scheme rather than closing the door, and when you sell land in Kent with us, that work is ours to commission and pay for.
Where Growth Is Focused, and Where We Look for Land in Kent
Demand in Kent comes from London commuting and local jobs. The places we watch most closely are:
| Area | Why it matters |
|---|---|
| Ebbsfleet, Dartford and Gravesend | Garden city growth, HS1 at Ebbsfleet and a Gravesham plan now published. |
| Medway towns and Hoo | The largest housing requirement in Kent, low delivery and a plan at examination. |
| Maidstone | The county town, on the M20, with a 2024 plan but a land supply below five years. |
| Ashford | HS1, the M20 and a long record of growth, with Stodmarsh rules to satisfy. |
| Sittingbourne and Faversham | Swale is below 75%, with land outside the Green Belt and good rail links. |
| Canterbury | A published plan and strong demand, with nutrient and heritage questions to answer. |
| Sevenoaks and Tonbridge villages | Very high values and very low delivery, with grey belt questions on almost every site. |
We are interested in land of 2 acres or more on the edge of these towns and the larger villages around them, particularly where the site is well related to existing homes and has a safe route to a road.
What This Means If You Are Selling Land in Kent
The route for your land depends on its council and whether it is in the Green Belt, a National Landscape or the Stodmarsh catchment. The main routes are:
- Unmet need, outside the Green Belt. In Medway, Swale, Thanet, Folkestone and Hythe and the non Green Belt parts of Gravesham and Tonbridge and Malling, policy S5 treats the council as having evidenced unmet housing need. A well located site on the edge of a town or village has a real case, though other constraints still apply.
- A supply shortfall, outside the Green Belt. Ashford, Canterbury, Maidstone and Tunbridge Wells pass the 75% line but are short of five years of land. Under S5 that shortfall is evidence of unmet need to weigh, not an automatic finding. Inside built-up areas, policy S4 leans towards approval everywhere.
- Grey belt, in west Kent. In Sevenoaks, Dartford, Gravesham and Tonbridge and Malling, the question is usually whether land is grey belt. Former yards and other previously developed land are often the strongest starting point.
- Local plan allocation. Canterbury, Gravesham, Sevenoaks and Swale have published final draft plans, Tonbridge and Malling has been directed to submit its plan by the end of 2026 and Medway's is at examination. In Dartford and Dover, the 2024 plans set the route for most land. Our guide to calls for sites and plan reviews explains the route.
- Sites near stations. National policy now supports higher density homes within walking distance of well connected stations. Whether it applies depends on the station and its service.
- Council delivery
- 70%, so the council is treated as having unmet housing need
- Constraints
- Outside the Green Belt and the Kent Downs, mostly Flood Zone 1, nutrient position to be checked
- Likely route
- A planning application under policy S5, with the site also put forward to the local plan
- Your costs
- None. Every planning cost, including any appeal, is paid by us
- What we would offer
- An option agreement at an agreed price, with the planning costs paid for you
An illustration of how we think about a site, not a real offer. Every site is different, and our free desktop review looks at the specific field.
We check the council, the Green Belt, the landscape and the nutrient position before we give a view.
Questions About Selling Land in Kent
Is land in the Stodmarsh catchment worth pursuing?
Often, yes. Nutrient credits are now available and the county council is funding more mitigation. The cost has to be allowed for, but it rarely stops a good site on its own.
Sevenoaks is at 25%. Does that mean Green Belt land will get permission?
No. The unmet need route in policy S5 does not apply in the Green Belt. Land there needs to qualify as grey belt, or be released through the new local plan. We check the council's Green Belt evidence for your field.
What does the council reorganisation mean for my land?
For now, very little. The July 2026 decision to create four new councils was paused on 7 September 2026 while the government reviews it, so the existing councils keep deciding applications and their plans stay in force. If new councils do go ahead, they would need new plans, which would be another chance to put land forward.
Do you look at land in the Kent Downs or High Weald?
Yes, but major development inside a National Landscape faces a very high bar. Land just outside the boundary is often more promising.
How long does the process take in Kent, roughly?
It depends on whether the land goes through an application or a new local plan. A strong application is usually quicker than waiting for the plan, and we recommend one route before you commit to anything. You pay nothing towards the planning and keep using your land throughout. Our guide on how long planning takes explains the stages.
What price will you pay for my land?
We agree a fixed price with you at the start, before any planning work begins, and it is set above what your land is worth today. We cannot name a figure before we have looked at your land, because it depends on the site itself: its size, its access, how many homes it could take and the costs that come off land value, such as affordable housing, road works and drainage. After the free desktop review we can talk about a price, and once agreed it is written into the agreement.
When would I be paid?
You receive the agreed price on completion, once planning permission has been secured. The agreement sets out the milestones along the way, and it continues while any planning application or appeal is being decided. Until completion you carry on using your land as you do now, and we pay for all of the planning. If permission is not granted, you keep your land and owe nothing.
Selling Land in Kent? Tell Us About It
It takes about two minutes. We only need your postcode, your name and a phone number or email; the rest helps us look properly.
- We reply within 2 working days, by phone or email, whichever you prefer.
- The desktop review is free and confidential, with no obligation.
- If we agree terms, we pay for all of the planning, which on a larger site can reach £300,000.
Sources
- GOV.UK: Housing Delivery Test, 2025 measurement
- Planning Inspectorate: Local plans, monitoring progress
- Kent Downs National Landscape
- Kent County Council: New fund launched to help unlock housing development in the Stodmarsh catchment
- Ashford Borough Council: Nutrient neutrality (Stodmarsh)
- Tunbridge Wells Borough Council: Local Plan Review call for sites
- Planning Inspectorate: Minton House, Staplehurst appeal decision (5 August 2026)
- Swale Borough Council: Local Plan Review, Regulation 19 consultation
- Planning Geek: Tonbridge Local Plan direction (September 2026)
- Dartford Borough Council: Reorganisation review (September 2026)
- Kent County Council: Ministers decide future shape of Kent and Medway's councils
- Sevenoaks District Council: Council criticises new planning framework requiring further Green Belt release
- Folkestone and Hythe District Council: Otterpool Park
- legislation.gov.uk: The A122 (Lower Thames Crossing) Development Consent Order 2025
- GOV.UK: Review of local government reorganisation launched (7 September 2026)
Figures on this page come from the Housing Delivery Test 2025 (published 17 August 2026) and the Planning Inspectorate's local plan monitoring to August 2026, with newer plan milestones checked on 24 September 2026. We update the page when new results or plan milestones are published. Planning positions change quickly, so always check the council's own website before relying on it.
Other Counties We Cover
29 counties, 188 councils
57 of those councils are below 75% in the government's Housing Delivery Test 2025. Point to a county to see its figures.
Kent
13 councils, 7 of them built fewer than 75% of the homes needed in the government's latest count.
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