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Staffordshire council area

Selling Land in Stoke-on-Trent

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Stoke-on-Trent is a compact city of six towns, still planned under a strategy it adopted with Newcastle-under-Lyme in October 2009, and it has the lowest Housing Delivery Test result in Staffordshire. Its new plan for 19,040 homes to 2040, published for comment from 3 August to 14 September 2026, would take land out of a tight Green Belt unaltered for over 30 years.

  • We pay for the planning, at our own cost and risk
  • Your price is agreed up front, in writing
  • If planning is refused, you keep your land and owe nothing

In short

We buy land in Stoke-on-Trent and welcome land of every kind there: fields and paddocks, inherited land, old yards and larger holdings.

Stoke-on-Trent built only 66% of the homes it needed in the government's latest count, and below 75% national policy treats the need for more homes as shown. It can also show only 3.73 years of the five years of housing land national policy expects. So a well placed field next to a town or village can make its case now, not only through the local plan, though each site is judged on its merits. Land in the Green Belt faces stricter national tests. Its local plan dates from October 2009, and a new one was published for consultation in August 2026.

We look for 2 acres or more next to, or well related to, a town or village, with a road frontage or a way to get one.

The next step is a free, confidential desktop review. We tell you which route, if any, suits your land, with no obligation.

Stoke-on-Trent in Figures

The government's latest figures for the council, its latest five-year housing land supply, and where its local plan stands.

  • Housing Delivery Test 2025

    66%

    Below 75%: treated as having evidenced unmet housing need under national policy S5.

  • Five-year housing land supply

    3.73 years

    Short of five years: national policy treats this as evidence of unmet housing need. Position at 1 April 2025, measured against local housing need by the standard method, with a 5% buffer (999.6 homes a year including the buffer). Stated by Stoke-on-Trent City Council.

    Checked source
  • Homes built against homes needed

    1,384

    of 2,109 needed, April 2022 to March 2025

  • Most recent strategic plan adopted

    October 2009

    More than five years old, so its housing figures are usually replaced by the government's standard method.

  • New plan progress

    Latest step

    Final draft Local Plan 2020 to 2040 consultation ran 3 August to 14 September 2026; timetable puts submission in December 2026

    Checked source

See how Stoke-on-Trent compares with the other 143 councils we cover

Sources: Housing Delivery Test: 2025 measurement, MHCLG, published 17 August 2026; Local plans: monitoring progress, Planning Inspectorate, August 2026. Local plans move quickly, so always check the council's own website for the latest position.

The Land We Look for in Stoke-on-Trent

  • Former works, yards, depots and industrial land anywhere in the six towns, from about 0.25 hectares.
  • Plots, backland and larger gardens inside the urban area that could take five homes or more.
  • Green Belt land on the city's edge that is enclosed by housing, roads or the railway, where a grey belt case may be made.
  • Land beside the broad locations around Meir, Abbey Hulton, Norton and Trentham.
  • Larger holdings on the edges near Meir and Trentham, where the plan already accepts greenfield growth.

We pay for all the planning work, from surveys to any appeal, under an option at a price agreed at the start, above what the land is worth today. You keep using the land until completion, and if permission is not secured you keep it and owe nothing. Our how it works page sets out each stage.

The planning detail in full

The Potteries: Six Towns Inside a Narrow Green Belt

The city council is a unitary authority, deciding applications and writing the plan for the whole city. Its Publication Local Plan describes a polycentric city of 93 square kilometres, the Potteries, grown from six towns: Burslem, Fenton, Hanley, Longton, Stoke-upon-Trent and Tunstall. Hanley is the city centre, and the plan counts Meir among its key service areas.

  • Rail and road. Trains call at Stoke-on-Trent, Longport and Longton, and the West Coast Main Line, the M6, the A500 and the A50 put the city between Manchester and Birmingham.
  • Building below target. In the Housing Delivery Test 2025, published on 17 August 2026, the city delivered 1,384 homes against 2,109 required, a result of 66%. No other Staffordshire council scored lower.
  • Short of land. The council's own figure is 3.73 years of deliverable housing land at 1 April 2025.
  • Green Belt to the boundary. The council calls its Green Belt tight and narrow, running from the urban area up to the city limits with Newcastle-under-Lyme, Staffordshire Moorlands and Stafford.

This is a largely urban council, and the plan itself names viability and land values as a challenge. Most new homes are built on previously developed land inside the city, but the plan finds that the urban area cannot meet all of the city's needs, which is why the Green Belt edge has become the question of the new plan.

A Gap of 1,272 Homes in the Five-Year Supply Sums

The council's monitoring report for 2025 states plainly that the city does not have five years of housing land, measured against the government's standard method:

Source: Stoke-on-Trent City Council, Authority Monitoring Report and Five Year Housing Land Supply 2025, tables 14 and 15.
Part of the calculationCouncil's figure
Yearly need on the standard method952 homes (999.6 with the buffer)
Buffer5%
Five-year requirement, 2025 to 20304,998 homes
Homes under construction1,317
Permitted homes not yet started, after a 20% lapse rate1,863
Windfall allowance546
Deliverable supply3,726 homes
Result3.73 years

Taking the supply from the requirement, the shortfall is 1,272 homes on our arithmetic. Completions tell the same story: 879 net new homes in 2019/20, then 482, 455, 477, 450 and 493 in the five years to March 2025. Those five years total 2,357, the figure the new plan counts as past completions, which on our arithmetic is about 471 a year against a need of 952.

The Buffer Has Moved Since That Statement

The 2025 statement used a 5% buffer because the latest delivery result it cites, from the 2023 edition, was 91%. Below 85%, national policy adds 20%: on our arithmetic 1,142 homes a year, which the same 3,726 homes would cover for about 3.3 years. That is not the council's figure. More important still, a delivery result below 75% means unmet housing need is treated as evidenced under the August 2026 framework, whatever the next supply statement says.

A 2009 Strategy Shared With Newcastle-Under-Lyme

The development plan for the city is still the Newcastle-under-Lyme and Stoke-on-Trent Core Spatial Strategy, adopted jointly by the two councils in October 2009, with saved policies from the City Plan of September 1993 and a joint waste plan. The new plan will replace the strategy and the City Plan. At 16 years old, the strategy no longer sets the housing figure: a plan more than five years old has its requirement replaced by the standard method, hence the 952 a year above.

The two councils that shared it are now on different footings. Newcastle-under-Lyme adopted its own Local Plan 2020 to 2040 on 8 July 2026 and has put its next plan on hold until reorganisation is settled. Stoke-on-Trent's plan for the same period has not yet been submitted for examination, so fields either side of the city boundary face quite different policy.

The New Plan: 19,040 Homes and Brownfield First

Policy H1 of the Publication Local Plan requires at least 19,040 homes from 2020 to 2040, or 952 a year, matching the standard method. The plan expects them from these sources:

Source: Stoke-on-Trent Local Plan 2020 to 2040, Publication version, August 2026, table 1.
Source of homes, 2020 to 2040Homes
Completed 2020 to 20252,357
Sites with planning permission4,282
Site allocations12,165
Windfall2,366
Total projected21,170

On our arithmetic the total runs 2,130 homes, about 11%, above the requirement. But with 2,357 built in the first five years, the remaining 16,683 homes need about 1,112 a year for fifteen years, more than double the recent rate.

Why the Plan Reaches Into the Green Belt

The plan keeps a brownfield first approach, and brownfield land makes up most of its sites, but they are generally small, and its viability evidence finds brownfield schemes of up to 200 homes struggle to fund affordable housing and infrastructure. So it allocates greenfield and Green Belt land too, finding the exceptional circumstances needed to redraw Green Belt boundaries. The council's news release of 3 August 2026 says responses to the 2025 draft led to more brownfield sites and fewer Green Belt sites being released.

What the Draft Asks of a Housing Scheme

  • Affordable housing at 20% on large brownfield sites, 25% on greenfield sites and 30% on any site in the Green Belt, under policy H3.
  • Self-build plots on the broad locations, where the register shows unmet demand.
  • Watercourses kept clear by an 8-metre easement, and floor levels 600mm above the 1% annual chance flood level plus climate change.
  • Air quality. The whole city is an Air Quality Management Area, so new floorspace must be air quality neutral or mitigate.
  • Biodiversity net gain on the statutory metric, and trees or hedgerows replaced three for one.

Broad Locations From Lightwood to Chatterley Whitfield

Beyond its numbered sites, the plan names broad locations, which it defines as larger areas that may take longer to deliver and are later refined into specific sites. Together the broad locations allow for 7,917 homes on our count. The four biggest, with the two largest numbered housing allocations, are these:

Source: Publication Local Plan, appendix 2, tables 3 and 4. Areas rounded to the nearest hectare.
SiteAreaHomesType
BL1 Lightwood, Meir South113 ha3,000Broad location, greenfield
BL9 Chatterley Whitfield118 ha1,750Broad location, greenfield, mixed use
H58 Packmoor82 ha800Allocation, greenfield
BL5 Eaves Lane37 ha750Broad location, greenfield
H39 Land off Redhills Road47 ha747Allocation, brownfield
BL2-A Land west of Trentham Golf Club32 ha500Broad location, greenfield

The tables do not say which parcels lie in the Green Belt today, so the policies map has to be read alongside them. Packmoor and Chatterley Whitfield include areas with designations such as Local Wildlife Sites, which their masterplans must respect, and the former colliery at Chatterley Whitfield has its own heritage-led policy, CH3.

For neighbouring land they show where the council accepts greenfield growth, around Meir, Abbey Hulton, Norton, Goldenhill and Trentham, and whose roads and drainage nearby land would later join.

A Green Belt Unaltered for Over 30 Years

The city's Green Belt is part of the North Staffordshire Green Belt, first defined in 1967. The council's Green Belt Assessment Part 4 of May 2026 calls it tight and narrow, forming green wedges between parts of the urban area, and notes that the Green Belt boundary in the city has not been altered in over 30 years. The villages of Ball Green and Norton Green lie inside it.

Part 4 divides the whole of the city's Green Belt into parcels and tests each for grey belt. It treats the urban area from Tunstall to Meir as the large built-up area whose sprawl the Green Belt checks, and looks at the gaps to Newcastle-under-Lyme, Kidsgrove, Biddulph, Cheadle and Stone for keeping towns apart. It is evidence only, and says in terms that it proposes no release.

Policy S5 of the August 2026 framework does not apply in the Green Belt, but grey belt does. Homes there need evidenced need, which a delivery result below 75% supplies, with the Golden Rules on larger schemes. So a Green Belt field the plan did not choose can still make a grey belt case now if it does little to check sprawl or keep towns apart. Our grey belt guide explains the purposes.

Which Route Fits Land in the City

Most sites in the city fit one of these, the commonest first:

  1. Inside the urban area. Policy S4 of the national framework approves homes within the built-up area unless the harm would substantially outweigh the benefits, and the draft plan's policy H2 supports windfall housing there too.
  2. Previously developed land. In 2024/25, 77% of new homes were built on previously developed land. Yards, works and depots can also be put forward through the council's brownfield call for sites, which its land availability assessment of July 2026 records as carried out in December 2025, with submissions accepted on an ongoing basis after that. Our brownfield and yards page covers what we look at.
  3. Edges outside the Green Belt. Policy S5 supports homes on land well related to a settlement and served by infrastructure where unmet need is evidenced, and with a delivery result below 75% it is treated as evidenced. With the Green Belt running tight to the urban area, few fields qualify, but those that do have a clear route to make their case.
  4. Grey belt. Green Belt land that does not strongly serve the purposes above, with the Golden Rules on larger schemes.
  5. Through the plan. The same assessment, fed by an open call for sites in October 2024, holds 456 sites, counting housing land that could take five homes or more and employment land from 0.25 hectares. On this route, land left out of the published plan now depends on the examination or on the plan's review, due within five years of adoption. Our guide to calls for sites and local plans explains the stages.

Stoke-on-Trent is not a council of large open farms. But the lowest delivery result in Staffordshire means unmet need is treated as evidenced here, the plan must still justify its Green Belt changes at examination, and brownfield schemes turn on careful viability work. Each needs evidence prepared early, and we pay for all of it.

Examination Ahead, Reorganisation on Hold

The council's plan timetable puts submission to the government in December 2026, followed by an examination that will test whether the plan is sound, including its case for changing Green Belt boundaries. Until adoption, applications turn on the 2009 strategy, national policy and whatever weight the emerging plan carries.

The Next Delivery Result and the Next Supply Figure

The Housing Delivery Test is published once a year, and the Housing Delivery Test 2025 appeared on 17 August 2026. A future result of 75% or more would mean need is no longer treated as evidenced on that ground, though anything below 85% keeps the 20% buffer and below 95% an action plan. When we checked in September 2026, the council's monitoring page listed no supply statement with an April 2026 base date. Neither figure can be forecast, and we do not try.

A North Staffordshire Council, on Hold

On 16 July 2026 the government decided that two new councils would replace the existing ones, with a north Staffordshire unitary covering Newcastle-under-Lyme, Stoke-on-Trent and Staffordshire Moorlands, expected from April 2028. On 7 September 2026, after legal advice, the government withdrew four earlier decisions and launched a review of the whole programme. The Secretary of State's statement to the Commons names Staffordshire among the 14 areas whose July decisions are under review, with reorganisation work paused. May 2027 elections go ahead on existing boundaries, and the city council keeps deciding applications.

Timing for a Yard, a Plot or a Field

Brownfield and urban sites do not depend on the plan and can be looked at now; Green Belt fields can make a grey belt case while the result stays below 75%; and land next to a broad location is best assessed before its boundaries are fixed. Our Staffordshire page compares the city with the other eight councils in the county.

Questions About Land in Stoke-on-Trent

The draft plan has its own policy S4 about broadband. Is that the S4 you mean?

No. We mean the national policy in the August 2026 framework for development inside settlements. The draft plan uses the same label for its policy on utilities and telecommunications, which does not decide where homes go.

My field adjoins the Lightwood broad location near Meir. Is it too late to be included?

Not necessarily. Changes now come through the examination, and the plan says broad locations are refined into specific sites later. We would test the field as grey belt now, and prepare it for the plan's first review.

I own a small former works in Longton. Will the viability problems in the plan stop it?

Not in principle. The plan accepts that smaller brownfield sites struggle to fund contributions, and lets an applicant show what a scheme can bear through a viability assessment, reviewed independently at the applicant's cost. Where we take a site on, that cost is ours.

Does the city's low delivery result help land over the boundary in Newcastle-under-Lyme or the Moorlands?

No. Both tests are measured council by council, so a field outside the city is judged on its own council's figures and plan, and Newcastle-under-Lyme adopted a new plan in July 2026.

The whole city is an Air Quality Management Area. Does that count against housing?

It adds a requirement, not a bar. Schemes must be air quality neutral or mitigate through layout, planting, charging points or a link to the district heat network, which we design in from the start.

What price will you pay for my land?

We agree a fixed price with you at the start, before any planning work begins, and it is set above what your land is worth today. We cannot name a figure before we have looked at your land, because it depends on the site itself: its size, its access, how many homes it could take and the costs that come off land value, such as affordable housing, road works and drainage. After the free desktop review we can talk about a price, and once agreed it is written into the agreement.

When would I be paid?

You receive the agreed price on completion, once planning permission has been secured. The agreement sets out the milestones along the way, and it continues while any planning application or appeal is being decided. Until completion you carry on using your land as you do now, and we pay for all of the planning. If permission is not granted, you keep your land and owe nothing.

Tell Us About Your Land in Stoke-on-Trent

It takes about two minutes. We only need your postcode, your name and a phone number or email; the rest helps us look properly.

  • We reply within 2 working days, by phone or email, whichever you prefer.
  • The desktop review is free and confidential, with no obligation.
  • If we agree terms, we pay for all of the planning, which on a larger site can reach £300,000.
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