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Selling Land in Redditch

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Redditch was designated a new town in 1964, and it no longer has room inside its boundary for the homes it needs, so more than half of those in its 2017 plan were placed in Bromsgrove district. It clears the government's delivery test with 129%, yet its own statement shows only 3.11 years of housing land, and a new plan is being prepared for adoption in 2029.

  • We pay for the planning, at our own cost and risk
  • Your price is agreed up front, in writing
  • If planning is refused, you keep your land and owe nothing

In short

We buy land with development potential in Redditch and welcome land of every kind there: fields and paddocks, inherited land, old yards and larger holdings.

Redditch can show 3.11 years of housing land, short of the five years national policy expects. That shortfall is evidence of need which decisions must weigh, so a well placed field next to a town or village can make a case outside the local plan. It is not a guarantee. Land in the Green Belt faces stricter national tests. Its local plan dates from January 2017, more than five years ago.

We look for 2 acres or more next to, or well related to, a town or village, with a road frontage or a way to get one.

The next step is a free, confidential desktop review. We tell you which route, if any, suits your land, with no obligation.

The Land We Buy in Redditch

  • Fields on the southern edge of the town, towards Astwood Bank and Feckenham, where Green Belt purposes may be weaker.
  • Land within or next to Astwood Bank, the village the plan leaves outside the Green Belt.
  • Open countryside on the southern edge, beyond the Green Belt, that sits well against a road and a settlement.
  • Underused sites near the town centre and around district centres such as Church Hill, Matchborough and Winyates.
  • Yards, depots and former commercial plots with lawful buildings or hardstanding.
  • Large gardens and paddocks inside the built-up area with a workable access.

Small sites are as welcome as large holdings, as our page on paddocks and small sites shows. Where a site has prospects, we agree a fixed price at the outset, above the land's current value, and pay for all the planning work. You keep using the land throughout, and should permission never come, the land stays yours with nothing owed. How it works sets out each stage.

Is Your Land in Redditch a Good Fit?

You do not need to know the planning rules to sell land for development in Redditch. These are the things that make a site a strong candidate:

  • It sits next to, or is well related to, an existing town or village.
  • A safe access onto a public road is possible, even if it needs work.
  • Most of the land is outside the highest flood risk zone.
  • It is not covered by a strong designation such as a Site of Special Scientific Interest.
  • It is about 2 acres or more, or part of a larger holding.
  • Everyone who owns it is willing to consider one clear, agreed price.

If your land does not tick every box, ask anyway. Many of the sites we take on have a problem to solve, whether that is access, drainage, a tenancy or an awkward boundary, and solving those problems is our job.

Ways to Sell Your Land in Redditch

There are three common ways to sell land with development potential in Redditch. They suit different owners, and the right one depends on whether your land needs planning permission before it is worth more.

  • An outright sale. You sell the land as it stands today, privately or at auction. The price is what a buyer will pay for it without planning permission, and the buyer takes on everything that follows.
  • A conditional contract. You agree a sale now, but it only completes if planning permission is granted. Until then you keep the land, and the agreement sets out who applies for permission and who pays.
  • An option agreement, the route we use. We agree your price at the start, in writing, set above what your land is worth today. We then pay for and run all of the planning work, at our own cost and risk. If permission is granted, we complete the purchase and you receive the agreed price on completion. If it is not, you keep your land and owe nothing.

For land that needs planning permission before it is worth more, an option means you know your price before any work starts and never spend a penny on planning. The ways to sell land for development, compared sets out each route in full.

Selling Land in Redditch: From First Call to Completion

Selling land for development under an option agreement follows the same steps wherever your land is.

  1. A first conversation. You call us or send the form on this page. We need only your postcode, your name and a phone number or email.
  2. A free desktop review. Within a few days we look at your land, the planning position in Redditch and the routes open to it, and tell you plainly whether it suits us. The review is free and confidential, with no obligation.
  3. Heads of terms and the option agreement. If it suits, we agree a price with you in writing, then the option agreement itself. We contribute to your solicitor's and land agent's fees, so it costs you nothing to get it done properly.
  4. The planning work, at our cost. We pay for the surveys, the design, the planning application and any appeal. You carry on farming, grazing or letting the land as you do now.
  5. Completion. If planning permission is granted, we complete the purchase and you receive the agreed price on completion. If it is not, you keep your land and owe nothing.

How selling land for development works, step by step gives the detail of each stage and how long it usually takes.

What the Local Plan Means If You Are Selling Land in Redditch

Three things shape the chances of selling land for development in Redditch: the government's latest count of homes built against those needed, the council's five-year housing land supply, and where its local plan stands.

  • Housing Delivery Test 2025

    129%

    Meeting its housing requirement.

  • Five-year housing land supply

    3.11 years

    Short of five years: national policy treats this as evidence of unmet housing need. Position at 1 April 2025, measured against the standard method, 497 homes a year, plus a 5% buffer. Stated by Redditch Borough Council.

    Checked source
  • Homes built against homes needed

    590

    of 457 needed, April 2022 to March 2025

  • Most recent strategic plan adopted

    January 2017

    More than five years old, so its housing figures are usually replaced by the government's standard method.

  • New plan progress

    Latest step

    New plan to 2044 started: scoping held July to August 2026, Gateway 1 October 2026, adoption aimed for April 2029

    Checked source

See how Redditch compares with the other 187 councils we cover

Sources: Housing Delivery Test: 2025 measurement, MHCLG, published 17 August 2026; Local plans: monitoring progress, Planning Inspectorate, August 2026. Local plans move quickly, so always check the council's own website for the latest position.

The planning detail in full

A New Town That Has Outgrown Its Boundary

Redditch Borough Council covers the town, with district centres such as Church Hill, Matchborough, Winyates and Woodrow and older former villages such as Headless Cross and Webheath, plus Astwood Bank and Feckenham in the rural south. About 87,000 people lived in the borough at the 2021 census. The council's Issues and Options paper describes a borough of 5,435 hectares split in two: an urban north covering half the land and holding 93% of the people, and a rural south with 7%, which mainly consists of Green Belt.

  • A planned town. Designated a new town on 10 April 1964, Redditch was built around district centres, and the paper credits its masterplan with low congestion and large amounts of open space.
  • Links to Birmingham. Redditch station is a southern terminus of the Cross-City line through Birmingham New Street, and the main roads in are the A441 from junction 2 of the M42, the A435 from junction 3 and the A448 from the M5.
  • A plan from 2017. The Borough of Redditch Local Plan No.4, covering 2011 to 2030, was adopted in January 2017 and is now 9 years old.
  • Delivery well above target. Redditch built 590 homes in the Housing Delivery Test 2025 period, where 457 were needed, a result of 129%.
  • Short of land on the supply test. The council's own statement shows 3.11 years of deliverable housing land at 1 April 2025.

Those last two lines only look contradictory.

A Strong Delivery Result and a Short Supply

The Housing Delivery Test and the five-year supply test use different yardsticks. The government's test measured Redditch against a requirement of 457 homes across the three years from April 2022 to March 2025. The supply statement, by contrast, uses the standard method's figure of 497 homes for every single year, because the 2017 plan turned five on 30 January 2022 and its own requirement no longer applies to the test. The council's April 2025 supply report sets the calculation out:

Source: Redditch Borough Council, Housing Land Supply in Redditch Borough 2011 to 2025, base date 1 April 2025.
Part of the calculationCouncil's figure
Yearly requirement497 homes, the standard method figure based on 2024 housing stock and affordability
Buffer5%
Five-year requirement with buffer2,609 homes
Homes with planning permission, not yet built1,599
Small windfall sites22 (11 a year, counted for two years)
Deliverable supply1,621 homes
Shortfall988 homes
Result3.11 years

The council has, in its own words, repeatedly disputed how the government's delivery test treats housing need that is met across the boundary, and the 2023 measurement put Redditch at 285%. Whatever the rights of that argument, it is the supply position, published by the council itself, that bites on applications.

What a Shortfall Does, and Does Not, Do Here

A supply short of five years is the usual evidence of unmet need for housing on grey belt land, so on the council's own figures that part of the grey belt test is likely to be met in Redditch today. The land must still qualify as grey belt and sit in a sustainable place, and larger schemes must meet the Golden Rules on affordable housing, infrastructure and green space. Policy S5 of the August 2026 framework, which treats a shortfall as evidence of unmet need for land well related to a settlement and served by infrastructure, does not apply in the Green Belt, so here it reaches only the open countryside outside it. Neither route is automatic.

More Than Half the Plan Built Next Door

Policy 4 of the adopted plan provides for around 6,400 homes between 2011 and 2030. The council's supply report puts the borough's own capacity at around 3,000, leaving about 3,400 to be built on the edge of the town in Bromsgrove district. Two urban extensions carry that load, at Foxlydiate on the western side of the town and Brockhill to the north.

  • Foxlydiate. Barwood Land's project page describes up to 2,560 homes, 40% of them affordable, about 3km west of the town centre, mostly in Bromsgrove with a small part in Redditch. Both councils approved it in 2022, and a High Court challenge was dismissed in February 2023. The council's report counts 2,610 homes there, slightly more than Barwood's figure.
  • Brockhill. The report counts 832 homes here.
  • The weight of the two. Together they make up around 80% of the 4,314 homes the borough has committed but not yet built.

That is where the gap opens. The report's trajectory expects 770 homes from Foxlydiate within the five years, under a third of the total counted there, because large urban extensions build out over many years. It adds 300 from Brockhill East, one of the adopted plan's strategic sites.

That slow build-out is the reason the shortfall exists at all, and why land in Redditch that can deliver homes within five years carries weight in a decision.

Selling Land South of Redditch: The Green Belt and Villages at Two Levels

The adopted plan ranks the borough's settlements in three tiers: the Redditch urban area first, then Astwood Bank, which is excluded from the Green Belt, and then Feckenham, a small village set largely within the Green Belt, where development is limited to locally identified needs. That order shapes the route for any piece of land:

  1. Inside the town or Astwood Bank. Land within the built-up area falls under policy S4, which leans towards permission unless the harm would substantially outweigh what the scheme brings. The 2025 paper calls the town centre a highly sustainable location for homes, with underused sites that may come forward.
  2. Green Belt land on the edge of the town. Grey belt is the test: whether the land contributes strongly to checking sprawl, keeping towns apart and protecting historic towns. If not, the shortfall supplies the need.
  3. Previously developed land in the Green Belt. Yards, depots and plots carrying lawful non-agricultural buildings have their own route, whatever the housing numbers say.
  4. Countryside beyond the Green Belt. The 2025 paper notes that land on the borough's southern edge outside the Green Belt is classed as open countryside, and offers growth there as an option. S5 can reach well related land here, although distance from services is the obvious question.

Sites of 11 or more homes carry 30% affordable housing under policy 6 of the adopted plan, and major Green Belt schemes the higher Golden Rules share, costs we allow for from the start. Our grey belt guide sets out the tests in full.

Five Options for the Next Plan, and What They Mean for Selling Land

The council consulted on Issues and Options for a new plan from 22 May to 3 July 2025. The paper put the borough's need at 489 homes a year, or 8,313 homes to 2043, and found that new land would have to be identified for around 3,900 of them. It asked where they should go, and offered five broad options:

  • Urban renewal, making more of land within the existing town.
  • Green Belt growth to the south of the borough.
  • Growth beyond the Green Belt, in the open countryside on the southern edge, at a scale large enough to carry its own infrastructure.
  • Building on some existing green space within the town.
  • Urban extensions crossing into neighbouring authorities.

For an owner of land on the southern edge of the borough, two of those five options look there in some form, which is why evidence prepared now can count when the council narrows them down.

The council has since moved the plan onto the government's new 30-month process. Its notice of intention of 29 June 2026 says it is not proposing a joint plan with any other authority, and the scoping consultation that ran from 3 July to 14 August 2026 identified no sites or draft policies.

The call for sites stays open. The council says it is still accepting submissions and will set informal cut-off points from time to time. What happens to a submission once it is in is explained in our guide to site submissions and local plans.

Gateway 1, a New Supply Figure and a Paused Merger: When to Sell Land in Redditch

The council's plan timetable places Gateway 1, the formal start of the 30-month process, in October 2026 and now runs the plan to 2044. Next come:

Source: the council's own plan timetable, which may yet slip.
StageCouncil's timetable
Consultation on plan content and evidenceJune to July or August 2027
Consultation on the proposed planMarch to April or May 2028
Submission for examinationOctober 2028
AdoptionApril 2029

The 2027 consultation should first signal which land the council favours.

The April 2025 Supply Report, and North Worcestershire on Hold

In September 2026 the council's monitoring page still listed the April 2025 report as its latest. We do not guess the next result. Above five years, the grey belt need argument would lose its main support and the plan would become the route for Green Belt land. If supply stays short, well placed land can still be tested by application while the plan is written.

Delivery is well clear of the thresholds. The Housing Delivery Test 2025 was released on 17 August 2026, with a new edition each year. At 129%, Redditch faces none of the test's consequences. A result below 95% would bring an action plan and one below 85% a 20% buffer on the supply calculation, which would widen the shortfall.

On 16 July 2026 the government decided that Redditch would join Bromsgrove and Wyre Forest in a North Worcestershire council from April 2028, as reported by the Bromsgrove Standard. A government review announced on 7 September 2026 put that on hold, and the Redditch Standard reported the county's programme paused. Next May's elections go ahead on today's boundaries. If a northern council does go ahead, the two authorities that share Foxlydiate and Brockhill would sit under one roof. Until anything changes, the borough council remains the body preparing the plan.

Town and Grey Belt Land Now, Green Belt Holdings for 2027

  • Grey belt, previously developed land and sites inside the town can be looked at now, while the supply position stands as it does.
  • Larger Green Belt holdings are best readied for the 2027 content and evidence consultation, through the open call for sites.
  • Unsure where your land fits? A free desktop review from us settles it before anything else.

Questions About Selling Land in Redditch

Do Foxlydiate and Brockhill already meet the need my land could serve?

Not on the council's figures. Both are already counted in its supply, which still falls short of five years, and the 2025 paper found new land would have to be identified for around 3,900 homes to 2043.

Whose figures apply to land on the edge of Redditch but in Bromsgrove district?

Bromsgrove District Council decides applications there, under its own plan and housing figures, even where the homes would meet Redditch's needs. We check the boundary first on every site near the town's edge, and our Worcestershire page shows how each council in the county stands.

Is the land around Feckenham all Green Belt?

Not necessarily. Feckenham itself sits largely within the Green Belt, but the council says land on the borough's southern edge outside it is classed as open countryside. Which side your land falls on changes the tests it faces, so we check the policies map first.

I missed the 2025 consultation. Can I still put land forward?

Yes. The council is still accepting call for sites submissions, with occasional informal cut-offs. Evidence is best ready for the mid 2027 consultation, and we prepare it at our cost.

I have a garage block and yard near a district centre. Is that of interest?

Often, yes. Land inside the town is judged under policy S4, which starts from approval, and urban renewal is one of the council's own options for the new plan. Access, parking and neighbours usually decide how many homes fit.

What price will you pay for my land?

We agree a fixed price with you at the start, before any planning work begins, and it is set above what your land is worth today. We cannot name a figure before we have looked at your land, because it depends on the site itself: its size, its access, how many homes it could take and the costs that come off land value, such as affordable housing, road works and drainage. After the free desktop review we can talk about a price, and once agreed it is written into the agreement.

When would I be paid?

You receive the agreed price on completion, once planning permission has been secured. The agreement sets out the milestones along the way, and it continues while any planning application or appeal is being decided. Until completion you carry on using your land as you do now, and we pay for all of the planning. If permission is not granted, you keep your land and owe nothing.

More Questions Landowners Selling Land in Redditch Ask

The same questions come up wherever land is put forward. Each is answered in full in our guides, and where Redditch stands on housing shapes which matter most here.

Selling Land in Redditch? Tell Us About It

It takes about two minutes. We only need your postcode, your name and a phone number or email; the rest helps us look properly.

  • We reply within 2 working days, by phone or email, whichever you prefer.
  • The desktop review is free and confidential, with no obligation.
  • If we agree terms, we pay for all of the planning, which on a larger site can reach £300,000.
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