Skip to content

We pay for the planning. If it fails, you keep your land.

Call us:07958 351879

Norfolk council area

Selling Land in Great Yarmouth

Checked on

Great Yarmouth adopted a new Local Plan in September 2026, planning 6,840 homes to 2042 on a requirement stepping from 353 a year to 394. The inspectors found its average of 380 homes a year was only 72% of the 525 given by the December 2024 standard method, and said work on a replacement would need to start as soon as it was adopted. The scoping consultation and call for sites for that replacement, Great Yarmouth 2045, were set to run from 24 August to 5 October 2026, with the next consultation timetabled for April to May 2027.

  • We pay for the planning, at our own cost and risk
  • Your price is agreed up front, in writing
  • If planning is refused, you keep your land and owe nothing

In short

We buy land in Great Yarmouth and welcome land of every kind there: fields and paddocks, inherited land, old yards and larger holdings.

Great Yarmouth can show 6.06 years of housing land, more than the five years national policy expects, and built 92% of the homes it needed in the government's latest count. So the surest routes here are the local plan, for land on the edge of towns and villages, and sites within them, where national policy generally supports new homes. Its local plan dates from September 2026.

We look for 2 acres or more next to, or well related to, a town or village, with a road frontage or a way to get one.

The next step is a free, confidential desktop review. We tell you which route, if any, suits your land, with no obligation.

Great Yarmouth in Figures

The government's latest figures for the council, its latest five-year housing land supply, and where its local plan stands.

  • Housing Delivery Test 2025

    92%

    Below 95%: the council must publish an action plan to improve delivery.

  • Five-year housing land supply

    6.06 years

    Five years or more of deliverable housing land. Position at 1 April 2026, measured against the new Local Plan stepped requirement (353 homes a year to 2027/28, then 380), plus 102 homes of past under-delivery and a 20% buffer. Stated by Great Yarmouth Borough Council, in the Local Plan 2024 to 2042 adopted on 24 September 2026 (Table A8.4).

    Checked source
  • Homes built against homes needed

    992

    of 1,074 needed, April 2022 to March 2025

  • Most recent strategic plan adopted

    September 2026

    The plan currently used to decide applications.

  • New plan progress

    Latest step

    Local Plan 2024 to 2042 adopted 24 September 2026, replacing the 2015 Core Strategy and 2021 Local Plan Part 2; for the new plan to 2045 the scoping consultation and call for sites were set to run from 24 August to 5 October 2026, and the council's timetable of 25 September 2026 puts Gateway 1 on 30 October 2026, the content and evidence consultation in April to May 2027, the proposed plan consultation in April to May 2028, submission in October 2028 and adoption in April 2029

    Checked source

See how Great Yarmouth compares with the other 143 councils we cover

Sources: Housing Delivery Test: 2025 measurement, MHCLG, published 17 August 2026; Local plans: monitoring progress, Planning Inspectorate, August 2026. Local plans move quickly, so always check the council's own website for the latest position.

The Land We Look for in Great Yarmouth

  • Fields on the edge of Martham, Ormesby St Margaret, Hemsby, Belton or Hopton-on-Sea, outside the strategic gaps and the Broads.
  • Larger holdings around Caister-on-Sea, Gorleston and Bradwell for the next plan.
  • Yards, depots and riverside land in Great Yarmouth and Gorleston.
  • Plots, large gardens and backland inside the development limits.
  • Land next to a village where local need could support a rural exception scheme.

For land suited to Great Yarmouth 2045, we start with the evidence the council will ask for: flood risk, the mains connection, habitats, landscape and access. That work is at our cost, and the option price is fixed on day one, above current-use value. Farming or letting carries on meanwhile, and if no permission is granted the land remains yours and nothing is owed. The stages are on our how it works page; our Norfolk page compares Great Yarmouth with its neighbours.

The planning detail in full

Between Breydon Water, the Broads and 24 Kilometres of Coast

Great Yarmouth Borough Council covers a narrow strip of east Norfolk between the North Sea and the Broads: 17,000 hectares, 24 kilometres of coastline and 99,537 people in 2021, according to its adopted plan, or 99,747 in its 2045 scoping document. About 65% live in Great Yarmouth, Gorleston-on-Sea and Bradwell; the rest in Caister-on-Sea, the largest village, and smaller ones.

  • Two planning authorities. Where the Broads lie inside the borough, the Broads Authority, not the borough council, decides applications.
  • A port for offshore energy. The port serves offshore wind and the southern North Sea gas fields, and policy URB16 rules out housing at South Denes.
  • Water on every side. Much of the town is at risk of flooding, parts of the coast are eroding, and a corner of the Norfolk Coast National Landscape lies north of Winterton-on-Sea.

The borough is its own housing market area and meets all its need inside its boundary, where the sea, the Broads and the best soils narrow the choice. The Housing Delivery Test 2025 counted 992 homes against 1,074 required, a result of 92%, which calls only for an action plan.

A Requirement That Steps From 353 to 394 Homes a Year

The Local Plan 2024 to 2042 replaced the 2015 Core Strategy and the 2021 Local Plan Part 2 on adoption in September 2026. Policy OSS1 sets 6,840 homes over eighteen years, but not at an even rate:

Local Plan policy OSS1 and paragraphs 3.2 to 3.4; inspectors' report, paragraphs 52, 53 and 422.
YearsHomes a yearBasis
2024/25 to 2027/28353The standard method under the December 2023 framework
2028/29 to 2033/34380The plan's average, 5% above the replaced plans' 363
2034/35 to 2041/42394When the strategic greenfield and brownfield regeneration sites are projected to deliver

The steps came from the inspectors' report of 24 August 2026, which found completions would fall below 380 a year in the first three years, because the supply depends on "several strategic greenfield sites, as well as some complex brownfield regeneration sites". With a 20% buffer, a flat 380 would not have shown five years. The buffer is 20% because, from 1 July 2026 and for decisions only, national policy applies it to a requirement adopted within five years that was tested against a framework earlier than December 2024 and is no more than 80% of the standard method figure; 380 is 72% of 525.

Policy OSS1 puts about 45% of growth in Great Yarmouth, Gorleston and Bradwell, 20% at Caister-on-Sea and 35% in the villages. The plan provides for 7,318 homes, a 7% cushion, including 2,215 with permission, 3,860 on new allocations and 838 from windfall.

A Forecast Margin of 499 Homes, 20% Buffer Included

Table A8.4 of the adopted plan is the council's supply calculation, from 1 April 2026:

Source: Great Yarmouth Local Plan 2024 to 2042, Appendix 8, Table A8.4 (adopted September 2026).
Part of the calculationCouncil's figure
Requirement: two years at 353, three at 3801,846 homes
Shortfall in 2024/25 and expected in 2025/26102 homes
Requirement with the 20% buffer2,338 homes, or 468 a year
Deliverable supply, 2026/27 to 2030/312,837 homes
Result6.06 years

The 102 is arithmetic: 310 homes were built in 2024/25 and 294 are expected in 2025/26, each short of the 353 step. The margin, 2,837 less 2,338, is 499 homes, a forecast depending on sites starting on time; start dates at Belton, Hemsby, Ormesby St Margaret and Hopton-on-Sea were pushed back at the examination.

The council's last standalone statement, at 1 April 2024, found 5.82 years but measured something different: the replaced plans' level 363 a year with a 5% buffer, earned by delivery of 118%. Table A8.4 uses the stepped requirement, the 102-home shortfall and a 20% buffer from a base two years later, and the inspectors framed it for decisions from adoption, so it is the figure that counts.

What the Margin Means for a Field

Policy S5 of the August 2026 framework is the route for homes on land well related to a settlement and served by infrastructure where unmet need is evidenced. Need counts as evidenced where the delivery result falls below 75%, while a supply under five years is evidence of need to be weighed rather than an automatic finding. With 92% and 6.06 years, neither applies, so although there is no Green Belt, fields beyond the limits are for now mainly a matter for the plans.

Where the 3,860 Allocated Homes Will Go

The inspectors tested every allocation for deliverability and turned most "approximately" figures into minimums. Appendix 8 gives the totals:

Local Plan, Appendix 8, Table A8.1. Belton (100) and four smaller villages (82) make up the rest.
SettlementNew allocationsAll homes planned, 2024 to 2042
Caister-on-Sea9551,648
Gorleston-on-Sea825931
Great Yarmouth580908
Bradwell450806
Ormesby St Margaret325447
Martham263663
Hemsby164426
Hopton-on-Sea116243
  • Nova Scotia Farm, Caister (CAS1). About 70 hectares west of Jack Chase Way for at least 1,100 homes and a country park, building from 2031/32 with 915 homes by 2042, its infrastructure paid through a Section 106 agreement rather than the levy.
  • Gorleston and Bradwell. About 600 homes at Links Road, on county council land, and at least 450 at Beacon Park and Beccles Road, on Grade 1 and 2 farmland.
  • Brownfield land in the towns. North Quay and Cobholm beside the Bure and the Yare, and six smaller sites, all but the former Beach Coach Station at least partly in flood zones 2 or 3.
  • The villages. Six sites at Martham and three at Ormesby St Margaret.
  • Hemsby. Policy HEM1 sets a minimum of 206 homes at Yarmouth Road, including 1.68 hectares for about 42 serviced plots for homes threatened by erosion, but Appendix 8 counts 164. The gap equals the 42 plots, so the trajectory appears to leave them out; the supply sums rest on the lower figure.

The inspectors accepted the loss of best and most versatile land at the greenfield allocations, finding too little developable brownfield land and too little village windfall, yet added a test to policy OSS3: the loss of Grades 1, 2 and 3a should be avoided unless the benefits clearly outweigh it.

Development Limits, Eight Strategic Gaps and the Routes Around Them

Outside the development limits, policy OSS3 allows development only on allocated land, for farming, forestry, utilities or roads, or under another policy. The limits were redrawn for this plan: land with a live permission came inside, land tied to a lapsed permission, as beside Whitehorn Lodge at Belton, stayed out, and allocations sit outside so each is built to its own policy. Policy NAT8 keeps eight gaps open, from Great Yarmouth and Caister-on-Sea to Hopton-on-Sea and Corton in East Suffolk. The routes:

  1. Inside the limits. Plots, brownfield yards and backland are judged under policy S4 of the national framework: approval unless the harm would substantially outweigh the benefits. For brownfield land in a flood zone in Great Yarmouth or Gorleston, policy CLC2 limits the sequential test to brownfield sites inside that town's limits.
  2. Rural exception sites. Policy HOU3 allows schemes outside the limits where local need is shown, with more than half the homes affordable and only as many market homes as viability requires.
  3. Small gaps and old buildings. Policy RUR2 allows up to two self-build homes in a clear gap in a built-up area outside the limits, with homes on two sides; policy RUR3 allows conversion of rural buildings of heritage or landscape value.
  4. Through the plans. Open fields beyond the limits come forward through allocation, now in Great Yarmouth 2045.

Erosion, Flood Zones and the Broads: The Checks Before the Numbers

These decide which land is worth the planning spend we pay:

Local Plan policies CLC1, CLC2, CLC5 and NAT3 to NAT5 and their supporting text.
ConstraintWhat the plan saysWhat it means for land
Coastal Change Management Area (CLC1)No permanent new homes, conversions or replacement dwellings where the coast is expected to be lost by 2105Land just inland at Hemsby and Scratby is kept first for relocation (CLC5)
Flood risk (CLC2)Large parts of Great Yarmouth and Gorleston lie in flood zones 2 and 3Allocated sites are spared the sequential test; unallocated sites in a flood zone must pass it
Nutrient neutrality (NAT5)Two catchments, the Upper Thurne Broads and Marshes and the Trinity Broads; every property on the mains is served by a treatment works discharging outside themOn the mains, an assessment showing no effect; off it, a nutrient budget and mitigation
Recreation contribution (NAT4)The adopted plan gives £304.17 per net new home, updated annually or when new evidence arises, and never reduced for viabilityA known cost on every new home
Biodiversity net gain (NAT3)20% on major greenfield schemes unless shown unviable; 10% on brownfield land and inside the main towns and CaisterMore habitat land on larger fields

Most village allocations also need a sand and gravel assessment and a dark sky lighting scheme, neither a bar in the inspectors' view. Our flood risk guide explains the sequential and exception tests.

A New Plan From the Day the Last One Was Adopted

Because the plan meets only 72% of the standard method figure, the inspectors concluded that the council "will need to commence preparation of a new plan under the new plan-making system immediately following the adoption of this Plan", to meet a government backstop of 31 October 2026. The council's timetable, updated on 25 September 2026, sets out the stages:

Local Plan Timetable (updated 25 September 2026) and Table 1 of the scoping document. Where exact dates were unknown the council used the first of the month.
StageCouncil's timetable, September 2026
Scoping consultation and call for sites24 August to 5 October 2026
Gateway 1 self-assessment published30 October 2026
Content and evidence consultation1 April to 1 May 2027
Gateway 2, Planning Inspectorate reviewSeptember to October 2027
Proposed plan consultation1 April to 1 May 2028
Gateway 3 and submissionSeptember to October 2028
Adoption1 April 2029

The council's scoping document says what Great Yarmouth 2045 will be: a plan for 2026 to 2045 for the borough outside the Broads, begun with a notice of intention on 30 June 2026 under the 30-month system and focused on site allocations and local spatial policies, with general policies left to the national framework. The inspectors tested 380 against the December 2024 standard method figure of 525; the scoping document says the method was revised in December 2025 and puts the need at 548 homes a year, calculated in July 2026, 168 above the 2042 plan's average. The later figure reflects the revised method and a later affordability ratio; 380 is 69% of it, so the 20% buffer holds either way, and the new plan starts from 548.

No decision has been made on where that growth goes. The document puts six options to consultation: the 2042 plan's pattern, expanding Great Yarmouth, Gorleston, Bradwell and Caister-on-Sea, new settlements, with locations invited, village clusters, infill within settlement boundaries, and brownfield first, which it says cannot meet need alone. A Norfolk-wide capacity study will test new settlements, settlement boundaries may be reviewed, and new flood risk evidence may lead to a review of the Coastal Change Management Area.

Its call for sites was set to run alongside it, for housing, employment, infrastructure, open space and community uses, with a threshold of five homes or 0.25 hectares. Each submission goes through a Stage 2 assessment under the Norfolk Strategic Planning Framework method, shortlisted sites through Stage 3, and the content and evidence consultation is to show every submitted site and its initial suitability. Brownfield sites, plots inside the limits and exception sites can be looked at now; fields need their evidence ready for that consultation. Our guide to calls for sites and local plan stages explains what follows.

Delivery, Supply and the Levy

The Housing Delivery Test 2025 was published on 17 August 2026. Below 85%, a result would bring the 20% buffer decisions here carry already; below 75%, unmet need would be treated as evidenced under policy S5, a route for settlement-edge land. No date is published for the next supply statement. Its levy page records the Community Infrastructure Levy charging schedule approved by full council on 24 September 2026, preliminarily scheduled to take effect on 1 February 2027.

On 7 September 2026 the government withdrew its Norfolk reorganisation decision, with Essex, Hampshire and Suffolk, for a review, so the borough council remains the body preparing Great Yarmouth 2045.

Questions About Land in Great Yarmouth

Part of my land is inside the Broads. Which council decides?

For that part, the Broads Authority; the borough council decides the rest, and major schemes in the Broads' setting, as around Martham and Burgh Castle, need a landscape and visual assessment under policy NAT6.

My field near Filby drains towards the Trinity Broads. Does nutrient neutrality stop it?

Not if the homes can join the mains sewer. The plan says every property on the mains is served by a treatment works discharging outside the catchments, though an application must still show no effect in a Habitats Regulations Assessment. A septic tank or package plant means a nutrient budget and mitigation.

We farm Grade 1 land outside Ormesby. Does that rule it out?

No, but it counts against it. Policy OSS3 says the loss of Grades 1, 2 and 3a should be avoided unless the benefits clearly outweigh it; the inspectors accepted that loss at the allocations because need could not be met otherwise.

Our land behind the coast at Hemsby fronts the road. Why is the council asking for marketing?

Policy CLC5 keeps land beside the development limits of Hemsby and Scratby for homes moving back from the eroding coast; other development needs 12 months of marketing showing no interest in relocation.

I missed the call for sites for Great Yarmouth 2045. Is that the end of it?

The council asked for submissions by 5 October 2026, but its scoping document calls site assessment an iterative process running through the plan's preparation, with site options consulted on at the content and evidence stage, timetabled from 1 April 2027, and again on the draft plan, so evidence prepared before then still counts.

What price will you pay for my land?

We agree a fixed price with you at the start, before any planning work begins, and it is set above what your land is worth today. We cannot name a figure before we have looked at your land, because it depends on the site itself: its size, its access, how many homes it could take and the costs that come off land value, such as affordable housing, road works and drainage. After the free desktop review we can talk about a price, and once agreed it is written into the agreement.

When would I be paid?

You receive the agreed price on completion, once planning permission has been secured. The agreement sets out the milestones along the way, and it continues while any planning application or appeal is being decided. Until completion you carry on using your land as you do now, and we pay for all of the planning. If permission is not granted, you keep your land and owe nothing.

Tell Us About Your Land in Great Yarmouth

It takes about two minutes. We only need your postcode, your name and a phone number or email; the rest helps us look properly.

  • We reply within 2 working days, by phone or email, whichever you prefer.
  • The desktop review is free and confidential, with no obligation.
  • If we agree terms, we pay for all of the planning, which on a larger site can reach £300,000.
About your land

Type a few letters to find a council. Own land in more than one area? Give one here and tell us about the others below.

Not sure? Give your best guess.

Your details

We need a phone number or an email address, whichever you prefer.

We use your details only to reply about your land. We do not contact the council or anyone else about it without your agreement. See our privacy notice.

More in Norfolk

  • County overview

    Selling Land in Norfolk

    Selling land across Norfolk? We agree your price up front and pay for all the planning. If it fails, you keep your land and owe nothing.

  • Housing Delivery Test: 144%

    Selling Land in Breckland

    Selling land in Breckland? We agree your price up front and pay for all the planning. If it fails, you keep your land and owe nothing. Supply: 2.82 years.

Neighbouring Councils Beyond Norfolk